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  • Parallax/Responsive Webpage
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Website Design

Website design, my core business, can be something as simple as one page and used as an online flyer all the way to something the size of Amazon or Google. The only limitations are need, practicality and budget. By practicality, I mean keeping the site's message basic and direct.
Unlike a web design firm where the designer works on whatever project he is assigned, I choose the site I want to work on and that care shows in the final result.
People use the internet for two basic purposes; to view information or to buy things. With the incalculable amount of sites online, your site must be direct, easy to navigate and provide the visitor with direct, precise information with minimal "sugar-coating".
The best approach is to follow the format that we were all taught in high school about writing essays: Who, What, Why, Where, How. Provide information that addresses those five points and as much clarification as your web designer asks.
My only agenda is that you get the website you envisioned; a site with great style, ease of navigation and keeps the viewer engaged and results in a sale.

Responsive Web Design

Responsive Web Design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones)
A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the @media rule, in the following ways:
Responsive web design is becoming more important as the amount of mobile traffic now accounts for more than half of total internet traffic. This trend is so prevalent that Google has begun to boost the ratings of sites that are mobile friendly if the search was made from a mobile devices has the net effect of penalizing sites that are not mobile friendly.

Parallax Web Design

Parallax scrolling is a technique in computer graphics and web design, where background images move by the camera slower than foreground images, creating an illusion of depth in a 2D scene and adding to the immersion. The technique grew out of the multiplane camera technique used in traditional animation since the 1930s.
Web designers began incorporating parallax scrolling in 2011, using HTML5 and CSS3.
Advocates argue it is a simple way to embrace the fluidity of the Web. Proponents use parallax backgrounds as a tool to better engage users and improve the overall experience that a website provides.
However, a Purdue University study, published in 2013, revealed the following findings: "... although parallax scrolling enhanced certain aspects of the user experience, it did not necessarily improve the overall user experience".
With all due respect to Purdue University, I disagree with their finding. A well-executed Parallax website is a visual treat to the viewer. A magnificent example of Parallax is www.exxel.com. I had nothing to do with this project. When I first saw this site, I was blown away. Parallex, like any method of design, can produce something of absolute beauty when applied well.

Website Development Process

Project Definition

Project Scope

Wireframe/Arhictecture

Visual Design

Site Development

Site Testing

Launch

Site Management